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NYU Shanghai Center for Business and Research (CBER) Annual Reports is prepared each year to fulfill our reporting requirements…

Members

NYU Shanghai CBER’s faculty members are well-established experts in the field of marketing, economics, finance, accounting, and…

About us

Located in the heart of Lujiazui, Shanghai’s leading financial center, NYU Shanghai Center for Business Education and Research (…

An Introduction to Business at NYU Shanghai

Studying business at NYU Shanghai is not about people from China and the U.S., but generations…
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Asset Allocation under a Low Interest Rate Environment

By Yiqing Lü The global economy is heading into a period of steadily declining interest rates.…
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Cyberpunk 2077: A Cautionary Tale for Management

By Julia Hur Let’s assume there is a deadly pandemic in the world. You cannot eat out, see your…
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Aviation Will See More M&A and Consolidation

By David Yu Approximately 50% of all aircraft are leased by airlines around the world. Airlines…
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Why linking COVID with a location is counterproductive?

By Yan Dengfeng Containing a pandemic depends on many factors: the nature of the contagion, the…
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Can 7-Day Grace Period Regulate the Fitness Business

Shanghai began tackling the unscrupulous sales of gym memberships by offering consumers a seven-day…
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Accounting-based View of Life

By Tao Jiao With the fast growth in computing power and the widespread use of new…
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Amazon’s Business Model

By Rodrigo Zeidan Nothing beats cold hard cash. No company better illustrates this than…
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What Type of Person Wears Nike?

By Jeffrey Lee Earlier this year, I was shopping for some workout gear on Nike.com/cn when I…
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