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News

Annual Report 2019-20

Annual Report 2019-20

NYU Shanghai Center for Business and Research (CBER) Annual Reports is prepared each year to fulfill our reporting requirements…

Members

Members

Members

NYU Shanghai CBER’s faculty members are well-established experts in the field of marketing, economics, finance, accounting, and…

About us

CBER

About us

Located in the heart of Lujiazui, Shanghai’s leading financial center, NYU Shanghai Center for Business Education and Research (…

Insights

Yan Dengfeng // Epidemic Changes Consumption Patterns

Knews by Shanghai Media Group invited Yan Dengfeng, Associate Professor of Marketing to comment on…
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Theresa Loo and Jean Lin // Augmented Humanity and Digital Trends

How will emerging trends in digital creativity - from humanistic AI to mixed reality experiences -…
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Dai Jing // Accounting for the Best of Times, and the Worst of Times

NYU Shanghai Visiting Professor Dai Jing shares her thoughts on developments in the field of…
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David Hunsaker // Finding Common Ground Through Effective Negotiation

Professor David Hunsaker discusses how negotiation allows individuals, companies, and nations to…
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Julia Hur // How To Make Better Decisions

It seems common sense that offering a monetary incentive such as a cash bonus will boost an…
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Zhao Bin // How Winning Can Actually Lead to Losing

An old adage goes, “the worst thing that can happen to a gambler is winning.” The wisdom may seem…
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Jin Huang // Is It Time for a Sale? The Economics Behind Discounts

Sales and discounts are one of the most common marketing strategies used by retailers and yet…
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Annual Forum Highlights // Cultural and Creative Business in the New Consumption Era

As an engine of experiential economy and innovation, cultural and creative business, which to a…
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Rodrigo Zeidan // Want to Improve the World? Details Matter

Professor Zeidan elaborates on how attention to details and combing through the fine print can…
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Events

Research

A Theoretical Model of Cross-market Arbitrage

A Theoretical Model of Cross-market Arbitrage

Via Zoom

November 19, 2020

Boosted Credit Ratings in China: The Effects of Credit Enhancement on Bond Pricing

Boosted Credit Ratings in China: The Effects of Credit Enhancement on Bond Pricing

Via Zoom

May 20, 2020

The Complementarity Between CSR Disclosures And The Use of CSR-based Performance Measures in CEO Annual Incentive Contracts

The Complementarity Between CSR Disclosures And The Use of CSR-based Performance Measures in CEO Annual Incentive Contracts

ROOM 1100

December 13, 2019

Practice

Fighting the Pandemic: An Online Education Leader’s Aspiration and Challenge

Fighting the Pandemic: An Online Education Leader’s Aspiration and Challenge

ZOOM

April 23, 2020

Understanding Financial Technology: Blockchain and Bitcoin

Understanding Financial Technology: Blockchain and Bitcoin

Zoom: https://nyu.zoom.us/j/301173325

March 17, 2020

How Silicon Valley Best Practices Can Make You a Better Entrepreneur

How Silicon Valley Best Practices Can Make You a Better Entrepreneur

Room 209

November 18, 2019