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NYU Shanghai Center for Business and Research (CBER) Annual Reports is prepared each year to fulfill our reporting requirements and take a look back at the prior year. We take this opportunity to review how our people and activities have propelled CBER to contribute to the mission of NYU Shanghai. [[{"fid":"629","view_mode":"default","fields":{"format":"default","alignment":"left"},"link_text":"Annual Report 2018-19.pdf","type":"media","field_deltas":{"2":{"format":"default","alignment":"left"}},"attributes":{"class":"media-element file-default media-wysiwyg-align-left","data-delta":"2"}}]]
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Located in the heart of Lujiazui, Shanghai’s leading financial center, NYU Shanghai Center for Business Education and Research (CBER) aims to promote innovative research on China-related business and to inspire academic collaboration among industry leaders, business faculty, and students through a variety of co-curricular activities. A distinctive feature of CBER is a robust research environment, one that supports interdisciplinary studies in business, liberal arts, and sciences. It also provides a varied, multicultural learning environment that gives students a global edge and a unique competitive advantage. As some of CBER’s faculty members are well-established experts in the field of marketing, economics, and finance, they strive to integrate a wealth of real-world experience and business acumen into academic and research activities. 上海纽约大学商学教育与研究中心于2015年成立，是一个旨在为多方参与者建立促进教学和研究的创新品质、强化人文博雅教育相对高等商学教育重要性的资源分享平台。 上海纽约大学的独特定位赋予了中心具备推动创新型商学教育的潜力、为商学理念开展求索性的工作，并积极探索结合文理教育和传统商学教育的教研内容与模式。我们欢迎包括高校师生、教育家与学者、业界领袖和精英，以及公共政策制定机构在内的多方参与者以中心所提供的平台，就创新型商学教育开展富有建设性的讨论和对话。 [[{"fid":"629","view_mode":"default","fields":{"format":"default","alignment":""},"link_text":"Annual Report 年度报告 2018-19.pdf","type":"media","field_deltas":{"1":{"format":"default","alignment":""}},"attributes":{"class":"media-element file-default","data-delta":"1"}}]]
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It seems common sense that offering a monetary incentive such as a cash bonus will boost an employee’s performance or productivity. But Julia Hur, an assistant professor who teaches Management and Organizations at NYU Shanghai says that t
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An old adage goes, “the worst thing that can happen to a gambler is winning.” The wisdom may seem counterintuitive, but Zhao Bin, Visiting Assistant Professor of Finance at NYU Shanghai has the research to prove it. An expert in behavioral fin
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Sales and discounts are one of the most common marketing strategies used by retailers and yet consumers rarely wonder, “why now?” before reaching for their wallets. In fact, there is an entire subset of data analytics dedicated to exploring cycles o
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As an engine of experiential economy and innovation, cultural and creative business, which to a large extent represents the spirit of a country or a city, has drawn increasing attention globally for its economic importance and cultural significance.
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Professor Zeidan elaborates on how attention to details and combing through the fine print can enable real change Rodrigo Zeidan, Associate Professor of Business and Finance at NYU Shanghai wants students to remember to look at details when it come
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Professor Renyu Zhang delves into the analytics and operations research AI, big data, and machine learning are some of the hottest tech buzzwords today, but few are aware that operations research actually drives these technologies. Operations resea
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