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NYU Shanghai Center for Business and Research (CBER) Annual Reports is prepared each year to fulfill our reporting requirements and take a look back at the prior year. We take this opportunity to review how our people and activities have propelled CBER to contribute to the mission of NYU Shanghai. [[{"fid":"663","view_mode":"default","fields":{"format":"default","alignment":""},"link_text":"Annual Report 2019-2020.pdf","type":"media","field_deltas":{"4":{"format":"default","alignment":""}},"attributes":{"class":"media-element file-default","data-delta":"4"}}]] [[{"fid":"666","view_mode":"default","fields":{"format":"default","alignment":""},"link_text":"Annual Report 2019-2020 中文.pdf","type":"media","field_deltas":{"5":{"format":"default","alignment":""}},"attributes":{"class":"media-element file-default","data-delta":"5"}}]] [[{"fid":"629","view_mode":"default","fields":{"format":"default","alignment":""},"link_text":"Annual Report 2018-2019.pdf","type":"media","field_deltas":{"3":{"format":"default","alignment":""}},"attributes":{"class":"media-element file-default","data-delta":"3"}}]]
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Located in the heart of Lujiazui, Shanghai’s leading financial center, NYU Shanghai Center for Business Education and Research (CBER) aims to promote innovative research on China-related business and to inspire academic collaboration among industry leaders, business faculty, and students through a variety of co-curricular activities. A distinctive feature of CBER is a robust research environment, one that supports interdisciplinary studies in business, liberal arts, and sciences. It also provides a varied, multicultural learning environment that gives students a global edge and a unique competitive advantage. As some of CBER’s faculty members are well-established experts in the field of marketing, economics, and finance, they strive to integrate a wealth of real-world experience and business acumen into academic and research activities. 上海纽约大学商学教育与研究中心于2015年成立，是一个旨在为多方参与者建立促进教学和研究的创新品质、强化人文博雅教育相对高等商学教育重要性的资源分享平台。 上海纽约大学的独特定位赋予了中心具备推动创新型商学教育的潜力、为商学理念开展求索性的工作，并积极探索结合文理教育和传统商学教育的教研内容与模式。我们欢迎包括高校师生、教育家与学者、业界领袖和精英，以及公共政策制定机构在内的多方参与者以中心所提供的平台，就创新型商学教育开展富有建设性的讨论和对话。 [[{"fid":"663","view_mode":"default","fields":{"format":"default","alignment":""},"link_text":"Annual Report 2019-2020.pdf","type":"media","field_deltas":{"2":{"format":"default","alignment":""}},"attributes":{"class":"media-element file-default","data-delta":"2"}}]] [[{"fid":"666","view_mode":"default","fields":{"format":"default","alignment":""},"link_text":"Annual Report 2019-20 中文.pdf","type":"media","field_deltas":{"3":{"format":"default","alignment":""}},"attributes":{"class":"media-element file-default","data-delta":"3"}}]]
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Knews by Shanghai Media Group invited Yan Dengfeng, Associate Professor of Marketing to comment on how the epidemic affects consumer consumption patterns and the major changes in our daily buying behavior. Yan shared two key observations.
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How will emerging trends in digital creativity - from humanistic AI to mixed reality experiences - enhance and enrich our lives and business brands? Assistant Professor of Practice in Marketing Theresa Loo, a member NYU Shanghai's Center for Busine
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NYU Shanghai Visiting Professor Dai Jing shares her thoughts on developments in the field of accounting.
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Professor David Hunsaker discusses how negotiation allows individuals, companies, and nations to find common ground. 管理与组织学助理教授David Hunsaker探讨谈判如何使得个体、公司、甚至国家，在看似不可能的情况下，达成共识。
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It seems common sense that offering a monetary incentive such as a cash bonus will boost an employee’s performance or productivity. But Julia Hur, an assistant professor who teaches Management and Organizations at NYU Shanghai says that t
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An old adage goes, “the worst thing that can happen to a gambler is winning.” The wisdom may seem counterintuitive, but Zhao Bin, Visiting Assistant Professor of Finance at NYU Shanghai has the research to prove it. An expert in behavioral fin
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