CBER at NYU Shanghai | CBER|NYU Shanghai

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News

Dengfeng-Banner

Yan Dengfeng on Decoding Consumer Behavior

Associate Professor of Marketing Yan Dengfeng’s path may seem unconventional to some, but his focus has remained…

News

Julia - Banner

Julia Hur on What Motivates Us at Work

Oct 29 2025From the get-go, Associate Professor of Management and Organizations Julia Hur was always interested in…

News

marketing salon

Young Researchers Convene for Marketing Science Salon

Jun 26 2025 Co-hosted by NYU Shanghai’s Center for Business Education and Research and Shanghai Jiao Tong University’s…

Insights

No Boss, Still Efficient: How to Incentivize Resource Pooling

Imagine you are a supermarket manager. In one setup, each cashier serves only their own…
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The Inclusion Illusion: How Organizations Misread Their Own Progress

Dec 5 2025 Here’s a paradox: the moment an organization promotes a highly visible minority “star”…
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Beyond Rankings: The Impact of Rank List Length

May 9 2025 Top 20 movies! Top 5 restaurants in town! Top 100 universities in the world! From…
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Fast Deals, Smart Plays: Understanding the Strategy Behind “Buy Now” Discounts

Apr 25 2025 You’re scrolling an online shopping site, when a pop-up appears offering a discount……
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Inequality: We Really Tried, Why Is It Still Persistent?

Nov 1 2024 Workplace inequality is nothing new. Over the past few decades, organizations…
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Why Is Your Five-Star Review Important? NYU Shanghai Researchers Explain

Oct 10 2024 Think about your online shopping experience – Are you more likely to buy the…
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Red Tape Causes Economic Loss. But How Much?

No matter where a business operates, navigating government bureaucracy and regulations is a must.…
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Looking to Attract Top Talent? Research Finds Employee-Related CSR Efforts Can Help

If you’re leading a startup and aiming to stand out in the job market competition against industry…
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Social Progress: Analyzing Public Perceptions

Apr 28 2023 The times may be “a-changing” but how much? A recent study examines the relationship…
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Events

Research

Organizational Structure

Noblesse Oblige? Firm Status, Social Crisis, and Prosocial Claims

Room S825

Friday, April 24, 2026 - 12:00-13:00

Social Belonging

Engineering Opportunity: A Longitudinal Field Experiment Reveals How Convergent Versus Divergent Network Exposure Influences Social Belonging, Network Trajectories, and Career Attainment

Room S825

Friday, April 17, 2026 - 12:00-13:00

Referral programs

Should Referral Programs Reward Customers for the Short-Term Performance of Their Referrals?

Room S825

Friday, April 10, 2026 - 12:00-13:00

Practice

0510 Banner

Forum｜The Longevity Economy: Rethinking Business in a Silver Society

N107 Auditorium

Sunday, May 10, 2026 - 13:15-17:00

0429 Banner

Talk | Central Clearing in Global Derivatives: Structure, Risk and Market Evolution - A Closer Look At Financial Plumbing and the World of Clearing Houses

E403

Wednesday, April 29, 2026 - 17:00-18:00

0318 Banner

Forum | AI + Business Education

Room S308

Wednesday, March 18, 2026 - 14:00-17:00