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NYU Shanghai brought together innovators and disruptors working at the intersection of art, culture, and business last week for a forum on “Cultural and Creative Business in the New Consumption Era.” The forum, hosted by the Center for Business Education and Research (CBER), featured six speakers who shared their experiences from their careers and made predictions for the future and changing consumer behaviors. Remaking a Medium Aly Rose, Associate Arts Professor and Creator of the ONE show, kicked off the day with a lecture titled, “The Power of Failure.” Rose shared the triumphs and struggles she experienced conceptualizing and planning the ONE show--a choreographed performance that combines drumming, moving image, dance, and a first-time mass aerial dance finale. The show features 100 performers from more than a dozen countries, and centers on the topics of human interdependence and our collective destiny. [[{"fid":"537","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"One show","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"2":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"One show","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"One show","height":305,"width":730,"class":"media-element file-default","data-delta":"2"}}]] The ONE Show [[{"fid":"536","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Aly Rose","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"1":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Aly Rose","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"Aly Rose","height":380,"width":730,"class":"media-element file-default","data-delta":"1"}}]] Aly Rose Not only does art creation require thinking outside the box, but business is also iteratively driven by innovation. Later in the day, Gong Yu, Founder and CEO of online video streaming platform iQiYi, told the audience that along with China's per capita GDP has reached about 9,780 US dollars in 2018, consumers have turned to mix and match network services and cable or satellite TV. The strong demand for streaming media indicates that China's entertainment industry is about to explode. And technological innovation, especially the development of artificial intelligence, provides an opportunity for the Chinese entertainment industry to overtake on the corner. [[{"fid":"538","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Gong Yu","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"3":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Gong Yu","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"Gong Yu","height":350,"width":730,"class":"media-element file-default","data-delta":"3"}}]] Gong Yu Moreover, Dr. Gong talked about the success of his platform, and its international reach. Gong says he learned to leverage pieces of popular content into something bigger, by transforming them into stories, TV series, feature films, and more. “The inevitable convenience of online video streaming means that we watch traditional TV programming less and less,” says Gong. “I want to use the innovation of technology and content to change people’s lives in a better way and to bring art to life.” A Career in the Arts Dou Dou Huang, Artistic Director of the Shanghai Song and Dance Ensemble, shared stories from his early days in New York, when he could only afford a standing room ticket at the Metropolitan Opera, to eventually choreographing the opera, “The First Emperor” with famed director Zhang Yimou and composer/conductor Tan Dun, followed by “Les Contes d'Hoffmann” for the Met. “Back then, I remember telling my wife on the way back after watching the opera on feet for three hours’ long, ‘maybe one day I’ll be able to afford a seat at the Met,” said Dou Dou. “But she told me ‘one day, I think I’ll see you on stage there.’” So, what I have to say is that NYC is always the place to fulfill an artist’s dream. [[{"fid":"545","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"The first emperor","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"10":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"The first emperor","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"The first emperor","height":350,"width":730,"class":"media-element file-default","data-delta":"10"}}]] Stage photo of “The First Emperor”, the Metropolitan Opera; Tan Dun, Composer and Conductor; Zhang Yimou, Director; Huang Doudou, Choreographer and Solo Dancer. [[{"fid":"539","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Dou Dou Huang","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"4":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Dou Dou Huang","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"Dou Dou Huang","height":380,"width":730,"class":"media-element file-default","data-delta":"4"}}]] Dou Dou Huang Zhang Shuyan, Founder of Made in Natural, shared his story of transitioning from an intense 14-year career in branding and marketing to his current work documenting the lifestyle, crafts, and traditions of villages across China. “I was constantly overworking myself,” recalls Zhang. “At one point, I wanted to find nature again...to seek out the beautiful things that are still alive in China, instead of the inanimate things behind museum doors.” Since 2014, Zhang has traveled to more than 200 villages, visited thousands of craftsmen, and produced more than 200 documentaries. By working to bring attention to traditional crafts, Zhang also hopes to revitalize local economies, bring jobs to rural areas of China, and bring the Chinese tradition back to the present. [[{"fid":"540","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Chinese festivals","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"5":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Chinese festivals","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"Chinese festivals","height":380,"width":730,"class":"media-element file-default","data-delta":"5"}}]] Made in Natural started a series of online-to-offline campaigns on reviving traditional Chinese festivals this year [[{"fid":"541","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Zhang Shuyan","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"6":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Zhang Shuyan","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"Zhang Shuyan","height":400,"width":730,"class":"media-element file-default","data-delta":"6"}}]] Zhang Shuyan A Museum, or a Lifestyle? Zhang Lin, Founder of the Shanghai Museum of Glass, opened his talk with the statement, “creativity is my museum's weapon against time.” He shared stories about re-conceptualizing the museum as an interactive experience that keeps visitors coming back for more. Zhang said the museum has hosted a series of events to increase community engagement, like “Museum Camp Night” and “Museum Sleepovers,” has worked with brands like Uniqlo to host fashion shows, and partnered with QQ music to host live performances. “These days, people can see anything they want in the comfort of their own homes,” says Zhang. “That’s why museums can’t be one rigid thing, they need to be a way of life and provide spiritual enjoyment and creative services.” [[{"fid":"546","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"MOG","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"11":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"MOG","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"MOG","height":400,"width":730,"class":"media-element file-default","data-delta":"11"}}]] Interactive art installations in the Shanghai Museum of Glass [[{"fid":"543","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Zhang Lin","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"8":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Zhang Lin","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"Zhang Lin","height":380,"width":730,"class":"media-element file-default","data-delta":"8"}}]] Zhang Lin Coming at the same topic from a more commercial angle, Chun Meiling, Senior Vice President of K11, China’s first “art mall,” talked about “disrupting the current cultural landscape.” She described K11 as a lifestyle operator that caters to urban youth. Chun said K11 hosts year-round art and cultural events, and blends art with consumption by selling limited edition designer products, heavily emphasizing social media coverage, and nurturing young artists. [[{"fid":"544","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Chun Meiling","field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"9":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Chun Meiling","field_file_image_title_text[und][0][value]":false}},"attributes":{"alt":"Chun Meiling","height":380,"width":730,"class":"media-element file-default","data-delta":"9"}}]] Chun Meiling Integrating Art with Everything Else Chancellor Yu Lizhong said at the opening of the forum that the day would center around the theme of “integration,” because “NYU Shanghai represents integration, as this institution works to bring China closer to the world’s culture through education and social interaction.” In his closing remarks, Vice Chancellor Jeff Lehman reminded audiences that CBER was established to understand the ever-changing Chinese market. “By working local businesses and entrepreneurs, we can bring an exchange of information,” said Lehman. “Every guest speaker here today has created work that has enriched the lives of those who encounter it…. NYU Shanghai will continue to enhance learning opportunities in and out of the classroom to integrate its community with the broader community within the city.”
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Located in the heart of Lujiazui, Shanghai’s leading financial center, NYU Shanghai Center for Business Education and Research (CBER) aims to promote innovative research on China-related business and to inspire academic collaboration among industry leaders, business faculty, and students through a variety of co-curricular activities. A distinctive feature of CBER is a robust research environment, one that supports interdisciplinary studies in business, liberal arts, and sciences. It also provides a varied, multicultural learning environment that gives students a global edge and a unique competitive advantage. As some of CBER’s faculty members are well-established experts in the field of marketing, economics, and finance, they strive to integrate a wealth of real-world experience and business acumen into academic and research activities. 上海纽约大学商学教育与研究中心于2015年成立，是一个旨在为多方参与者建立促进教学和研究的创新品质、强化人文博雅教育相对高等商学教育重要性的资源分享平台。 上海纽约大学的独特定位赋予了中心具备推动创新型商学教育的潜力、为商学理念开展求索性的工作，并积极探索结合文理教育和传统商学教育的教研内容与模式。我们欢迎包括高校师生、教育家与学者、业界领袖和精英，以及公共政策制定机构在内的多方参与者以中心所提供的平台，就创新型商学教育开展富有建设性的讨论和对话。
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