Yan Dengfeng // Epidemic Changes Consumption Patterns

Video Description

Knews by Shanghai Media Group invited Yan Dengfeng, Associate Professor of Marketing to comment on how the epidemic affects consumer consumption patterns and the major changes in our daily buying behavior. Yan shared two key observations. “First, many people tend to buy unhealthy food items such as potato chips and chocolate,” he said. “Secondly, beyond grocery purchases, many people have indicated strong interests in financial products, especially risky ones.”